Referral program
Know a company that could use AI?
Introduce us, with their permission, to the executive sponsor who can fund the work. If paid Groundwork validates an outcome and the resulting Quick Win resolves successfully, you earn 10% of the full Quick Win value. Second-degree introductions earn 1%.
- Direct referral
- 10%
- Second-degree
- 1%
- The fine print
- 12 months
Of each successful Quick Win
Of each successful Quick Win
To activate the first Quick Win
The deal
Here's the deal
You have relationships and trust with people who run companies. We have a proven track record of using paid Groundwork to find valuable outcomes, then delivering them through eight-week Quick Wins. When you connect us, everyone wins.
10% of every successful Quick Win
Quick Wins are priced as a share of the outcome's expected value, so there is no standard dollar range. You earn 10% of the full engagement value when each referred Quick Win resolves successfully. One qualified introduction can generate multiple payouts over time. Paid Groundwork, retainers, ongoing advisory work, and other non-Quick-Win services do not qualify.
Paid only when the Quick Win succeeds
Your referral payout is calculated on the full Quick Win value and triggered only after the client's named verifier, called the oracle in the engagement terms, confirms the agreed success criteria. No verified outcome, no referral payout.
Tied to the organization, not just one person
Your introduction must go directly to the executive sponsor who funds the first Quick Win. After that, your referral credit covers the entire organization. If a different person sponsors later Quick Wins at the same company, you still earn on each successful one.
Organization-level credit after activation
The first Quick Win needs to activate within 12 months of your introduction. After that, your referral credit continues for future successful Quick Wins while we're working with the company.
Second-degree referrals earn 1%
If you introduce us to someone who then introduces us to a company that becomes a client, you earn 1% of each successful Quick Win with that company. Your connection did the heavy lifting, but you started the chain.
The flow
How it works
01 / Make an Introduction
With their permission, connect us directly with the executive sponsor at a company you think could benefit. Email, text, phone, LinkedIn. Any channel works.
02 / We Take It from Here
One complimentary 30-minute fit call confirms mutual fit. If both sides proceed, the company activates paid Groundwork to identify and validate a fundable outcome.
03 / Results Get Delivered
If Groundwork clears the underwriting gate, we separately scope an eight-week Quick Win, build with the client-side operator, and hand off the owned software and capability.
04 / You Get Paid
When the client's named verifier confirms the agreed success criteria, you receive 10% of the full Quick Win value. Second-degree referrals earn 1%. Future successful Quick Wins with the organization can generate additional payouts.
Track record
Your referrals are in good hands
We begin with one complimentary fit call. If both sides proceed, paid Groundwork validates the opportunity before a separate Quick Win is scoped. During the build, we work with the client's operator and hand off software and capability they own.
- Est. value identified
- $10.5M+
- Success rate
- 90%
- Verified outcomes
- 37
- Client organizations
- 15
From our engagement ledger, since December 2025. Value figures are sponsor-visible estimates recorded on the ledger, summed across every successful engagement and rounded down.
Every Quick Win runs a fixed cycle of 8 weeks from activation to verified outcome.
Examples of shipped work
- AI demand letter system that cut 8+ hours of drafting to under 1 hour
- Workforce forecasting dashboard for a global services company (12 engagements deep)
- Finance scenario planning tool replacing manual spreadsheets for a DTC brand
- 20 hrs/month of manual reporting replaced with 5-minute analytics
- AI-powered candidate ranking for a recruiting firm, expanded to two engagements
- Clinical transcript analysis surfacing patient insights from thousands of records
Right fit
Who's a good referral?
Good referrals
- Owners, successor leaders, CEOs, and executive sponsors
- U.S. companies with roughly 500–2,000 employees
- Select 100–499 employee companies with sufficient complexity, budget, urgency, and sponsor access
- Privately held, owner-led, or family-owned businesses, ideally without private equity or venture ownership
- Service-intensive, industrial, distribution, and technically skilled organizations where tacit knowledge matters
- Pennsylvania and Mid-Atlantic companies receive geographic priority
- Leaders willing to begin with paid Groundwork and pursue a verifiable outcome
Best introducers
- Consultants and coaches who work with business leaders
- Former clients who've seen the results firsthand
- Industry peers with strong executive networks
- Advisors, board members, or investors
- Anyone with trust-based relationships with buyers
Common questions
Frequently asked
How much do I earn per referral?
Direct referrals earn 10% of the full value of every successful Quick Win with the organization you introduced. Second-degree referrals, where you introduced us to someone who later made the direct client introduction, earn 1%. Payouts are triggered only when the client's named verifier, called the oracle in the engagement terms, confirms the Quick Win's success criteria. Future successful Quick Wins with that organization can generate additional payouts.
When do I get paid?
You get paid after the client's named verifier confirms the agreed success criteria at the Quick Win's close date. The client pays 50% on activation and 50% on verified success. Your referral payment is triggered only when the Quick Win resolves successfully.
Which types of engagements qualify?
Referral payouts apply to Quick Win in a Box engagements. Each Quick Win is separately scoped after paid Groundwork as a value-based, outcome-based eight-week engagement with one to three agreed success criteria. Groundwork, retainers, ongoing advisory work, embedded partnerships, and other service types are outside the referral program.
What counts as a qualified introduction?
For the full 10% direct referral, your introduction must go directly to the executive sponsor who will fund the first qualifying Quick Win. This is typically an owner, CEO, successor leader, or functional executive at a company where technology could expand capacity while preserving valuable operating knowledge. If your introduction leads to someone who later connects us to a client, you qualify for the 1% second-degree rate instead. Either way, make the introduction with their permission over email, text, phone, LinkedIn, or any other channel.
How long does the referral credit last?
The first qualifying Quick Win with the referred organization must activate within 12 months of your introduction. After that, your referral credit is tied to the organization and continues for future successful qualifying Quick Wins while we work with it.
What if the engagement doesn't succeed?
If the client's named verifier does not confirm the Quick Win's agreed success criteria, you do not earn a payout on that engagement. You can see our current success rate on this page.
Do I need to be involved in the engagement?
No. Your role is the permission-based introduction. We handle the fit call, paid Groundwork after the client accepts it, and any separately scoped Quick Win that follows. You'll receive an update when a qualifying Quick Win activates and again when it resolves.
What's a second-degree referral?
If you introduce us to someone, and that person later introduces us to a company that becomes a client, you earn 1% of each successful Quick Win with that company. You started the chain, so you earn on the result. The person who made the direct executive-sponsor introduction earns the full 10%.
Can I refer multiple companies?
Absolutely. There's no limit. Each organization you introduce is a separate referral. Direct introductions earn 10% of each successful Quick Win, and second-degree introductions earn 1%.
What types of companies are a good fit?
Owners, successor leaders, CEOs, and executive sponsors at U.S. companies with roughly 500–2,000 employees are our core referral profile. We prioritize privately held, owner-led, or family-owned businesses, ideally without private equity or venture ownership, especially in Pennsylvania and the Mid-Atlantic. Companies with roughly 100–499 employees can also fit when they have meaningful operational complexity, budget, urgency, and direct sponsor access. Strong fits include service-intensive, industrial, distribution, and technically skilled businesses where manual workflows or tacit knowledge create a material bottleneck.
Should I disclose the referral fee?
Yes. Make the introduction only with the other person's permission and tell them that you or your institution may receive compensation if a qualifying engagement succeeds. If employer, client, professional, tax, or industry rules apply to you, confirm those requirements before making the introduction.
How do company or institutional referrals work?
If an introduction comes from your company email address or you tell us you are acting on behalf of your company or institution, we initially treat it as an institutional referral. Before we finalize the referral recipient, you must confirm in writing that you are authorized to act for the institution. You must also identify the institution and its payment contact. We still record the individual who made the introduction for attribution. If the introduction is personal, say so when you make it, and we will record the individual as the referral recipient instead.
Can an institutional referral payment be split among several people?
Each institutional introduction has one payment recipient: the institution. Caritas administers institutional referrals manually so the institution's employees, members, and representatives do not receive separate direct or second-degree payments from the same introduction chain unless Caritas agrees otherwise in writing. When a qualifying payment is due, Caritas sends a Mercury recipient invitation to the institution's designated payment contact. The institution provides its receiving-account and tax details and decides how to distribute the payment internally. Caritas does not decide or administer that internal allocation.
Make the intro
Ready to make an introduction?
There's no signup, no form, no portal. With their permission, connect us with someone who could benefit, and we'll take it from there.
Email an introduction to
christian@caritas.venturesOr introduce us however is most natural: text, LinkedIn, a group chat, a phone call. Whatever works for you and your contact.
Questions about the program? Reach out any time.

